The electronic gauge has become an essential convenience in the context of the reopening of points of sale. This electronic gauge makes it possible to quantify the volume of customers in the store and to warn of overruns. This same tool will also allow to inventory the passage and evaluate the transformation rates of the point of sale.

But that's not all!

The gauging and counting device also allows to analyze the circulation of the customers, to evaluate the hot zones, to measure the stopping time on a zone. These points prove to be very interesting to evaluate the consumer's view of a product or range on display. Collections regularly have their share of surprises. Let's imagine that a display attracts a higher level of customer attention than other products, and that it can be measured in several points of sale, in several regions or even countries. Then this data becomes a very interesting lever for the layout of the website, the communication of the brand.

From a simple gauge and count device, an electronic capture of customer interest is directly evaluated and becomes a weapon for web optimization.

Do not hesitate to contact our specialists on the conditions that accompany these devices and made possible.

Contact us: contact@iris-it.fr